THINK
CREATE
REPEAT
Having creative ideas comes naturally to human beings. What happens then is key. How is an idea manifested into any given communication landscape? In my experience, the value, beauty and efficacy of a design concept is the result of the process between client and designer: the better the flow of idea and intent between the two, the more successful the visual result. Using new tools such as LLMs to assist this process is great, yet the intended result remains key.
WHAT I DO
I listen; watch; research; prototype. I organize pieces of content into form until meaning and beauty become effective communication modules that fit the needs of my clients. On occasion, I teach people some of the ways I do these things. I share knowlege upon request.
Visual Communication
Understanding a client’s communication needs involves empathy and begins with listening before anything can become visual – whether from the fragile outset of a business idea, in the middle of a process or revamping an entire branding or identity.
Digital Design
Outside of the perhaps unfortunate fact that pixels will always be square, web and digital design are just more mediums to conquer with meaning and beauty. All things digital (A.I. included!) are fluid and exciting, and now more than ever, we have to risk and let go. For deep-end code diving, I partner with trusted collaborators.
Images
Beauty is an innate human need. Creating and/or finding impressive images that communicate a client’s conceptual message is delicate business. Using the power of A.I. is becoming unavoidable, but fortunately also great fun. Nevertheless, it remains one step of the process and – up until now in my experience – generally not the end result. In our highly saturated visual world, it’s essential to fine-tune these images to find the message and the concept.
Skills
Years of experience. Passion. Did I mention empathy?
I was the kid that liked to vacuum, ordered the blouses in her closet and took great joy in a nicely set table. What does that have to do with great design? In retrospect, everything. The skill of seeing what belongs where and what happens when you mix crazy things with intent is what makes a designer effective (and clients happy). Experimenting with new tools and media is part of the challenge and the engine that keeps it exciting. The chart on the right hand side is not a measure of how much of any one of the areas I do – I design in all of these areas and quite a few more – it serves as a teaser of things currently in the works.
- corporate identity and design
- print media
- Icons for UX
- webdesign